Pricele$$ takes the sensible approach. If a car is clean and
well-maintained, it doesn't have to be brand new to be Pricele$$. If
the service is extraordinary because the business is locally-owned and operated, that's Pricele$$ too.
And if you have a choice of cars, pick-ups, vans and SUVs like the
big guys offer, without paying the rates the big guys charge, well, that's
Pricele$$ through and through.